Management

Fredrik Bengtsson
Born 1974
CEO since 2025
Education:
Lund University School of Economics and Management and School of Business, Economics and Law, University of Gothenburg
Other current positions:
Owner Sandbank AB
Relevant previous experience:
CEO NE
CEO/President Gents.com
Board member Swedish Edtech Industry
Head of Communications and Investor relations Qliro Group
Head of Business Development MTG IR
Shareholding in the Company:
Fredrik Bengtsson directly or indirectly holds 2.600.000 shares in the company

Erik Bergelin
Born 1981
Group CFO since 2025
Education:
Master of Science in Industrial Engineering and Management, Linköping University
Other current positions:
Owner at Pixel Ventures AB
Relevant previous experience:
VP Growth & Strategy, Albert Group
CCO, Strawbees AB
CEO & Founder, Strawbees AB
Management Consultant, McKinsey & Company
Management Consultant, Accenture
Management Consultant, EY
Shareholding in the Company:
Erik Bergelin indirectly holds 282.603 shares via Pixel Ventures AB and 119.287 qualified employee stock options in the company

Patrik Borggren
Born 1970
CEO Swedish Film AB since 2024
Education:
DIHM Business Finance, IHM Business School
Other current positions:
Board deputy Duvboholm Förvaltnings Aktiebolag
Board member Fastighetsaktiebolaget Berjaholm
Board member Fastighets AB Åttavalser
Board member Patrik B Holding AB
Relevant previous experience:
CFO Swedish Film AB
Shareholding in the Company:
Patrik Borggren 29 240 shares and 119 287 qualified employee stock options in the company.

Håkan Malm
Born 1977
COO since 2025
Education:
BSc Informatics
Relevant previous experience:
Chief Technology Officer, Hiber AB
Digital Growth Office, Elektron Music Machines AB
Founder & Owner, Slutplattan HAVGI 117037 AB
Technical advisor, Sprint Capital Management
Shareholding in the Company:
Håkan directly holds 74 554 qualified employee options in the company.

Tom Owen
Born 1984
VP Sales B2B since 2024
Education:
BSc Business Management, Anglia Ruskin University
Relevant previous experience:
Head of Sales, Sumdog
EMEA Sales Director, Operoo
Shareholding in the Company:
Tom holds no shares in the Company

Satu Castrén Kittel
Born 1982
VP Albert since 2025
Education:
Master’s Degree in International Marketing
Other current positions:
Co-Founder & Chair of the Board, Exclusive Match Europe AB
Relevant previous experience:
Digital Marketing Director, Star Stable Entertainment AB
Head of Digital Partnerships, Happy Socks AB
Head of Online Marketing, Coursio AB
Digital Marketing Manager, Fleur de Santé AB
Online Marketing Manager, Vistaprint
CRM Marketing Manager, TomTom
Shareholding in the Company:
Satu Castrén Kittel holds no shares in the Company