Management

Jonas Mårtensson

Born 1984

Co-CEO & Head of B2C since 2023

Education:

Master of Science in Industrial Engineering and Management, Chalmers University of Technology

Other current positions:

• Board member Revibe Energy AB

• Chairman of the board Tingteller AB

• Chairman of the board Novagora AB

Previous positions (last five years):

• Head of Strategy & Transformation Car Service Business, Volvo Cars

• Head of Strategy Global Online Business, Volvo Cars

• Corporate strategy director, Volvo Cars

Shareholding in the Company:

Jonas Mårtensson directly holds 12,000 shares and 238,930 qualified employee stock options in the company.

Anne-Louise Wirén

Born 1982

Co-CEO & Head of B2B since 2023

Education:

Bachelor of Economics, Umeå University

Other current positions:

• Chairman of the board of Swedish Film AB & ARPU Management AB

• Board member & CEO Strawbees AB

Previous positions (last five years):

• Chief Commercial Officer (CCO), Raspberry

• Head of Telephony & Broadband, Hi3G Access AB

• Product Manager, Hi3G Access AB

Shareholding in the Company:

Anne-Louise Wirén indirectly holds 51,925 shares via Wirén & Wirén AB and 178.930 qualified employee stock options in the company.

Katarina Strivall

Born 1972

Group CFO since 2023

Education:

IHM Business College, Economics

Other current positions:

Board member Sweden Equit AB

Previous positions (last five years):

CFO Sweden Norconsult AB

Shareholding in the Company:

Katarina Strivall directly holds 119,287 qualified employee options in the company.

Patrik Borggren

Born 1970

CEO Swedish Film AB

Education:

DIHM Business Finance, IHM Business School

Other current positions:

• Board deputy Duvboholm Förvaltnings Aktiebolag

• Board member Fastighetsaktiebolaget Berjaholm 

• Board member Fastighets AB Åttavalser

• Board member Patrik B Holding AB

Previous positions (last five years):

CFO Swedish Film AB

Shareholding in the Company:

Patrik Borggren 29 240 shares and 119 287 qualified employee stock options in the company.

Erik Bergelin

Born 1981

VP Growth & Strategy

Education:

Master of Science in Industrial Engineering and Management, Linköping University

Other current positions:

• Owner at Pixel Ventures AB

• Partner at Lurö Invest AB

Previous positions (last five years):

• CCO, Strawbees AB

• CEO & Founder, Strawbees AB

• Management Consultant, McKinsey & Company

• Management Consultant, Accenture

Shareholding in the Company:

Erik Bergelin indirectly holds 256.589 shares via Pixel Ventures AB and 119.287 qualified employee stock options in the company

Kirsty Smith

Born 1989

VP B2B Marketing

Education:

MA in Publishing, Oxford Brookes University

Previous positions (last five years):

• Head of Marketing, Sumdog

• Senior Marketing Manager, Pearson UK

Shareholding in the Company:

Kirsty Smith holds no shares in the Company

Kajsa Lernestål

Born 1987

VP B2C Marketing & Sales

Education:

Bachelor in marketing, School of Business, Economics and Law

Previous positions (last five years):

Chief Marketing Officer, Collector Bank

Shareholding in the Company:

Kajsa directly holds 74 554 qualified employee options in the company.

Håkan Malm

Born 1977

VP Technology

Education:

BSc Informatics

Previous positions (last five years):

• Chief Technology Officer, Hiber AB

• Digital Growth Office, Elektron Music Machines AB

• Founder & Owner, Slutplattan HAVGI 117037 AB

• Technical advisor, Sprint Capital Management

Shareholding in the Company:

Håkan directly holds 74 554 qualified employee options in the company.

Dominic

Born 1972

VP Product

Education:

Natural Sciences BA, Trinity College, Cambridge

Previous positions (last five years):

Head of Product, Sumdog Ltd

Shareholding in the Company:

Dominic holds no shares in the Company