In the beginning, Albert was a mathematics service that schools could subscribe to. The team visited schools and teachers, met classes and had demos. After a while, Arta and Salman decided to shift their focus to the consumer market, where they saw a greater need and better opportunities to really make a difference.
Albert began to appear in places where children and families naturally are. Football tournaments, grocery stores, theme parks, you name it!
Albert began to be mentioned in several of the largest podcasts, blogs and social media accounts in Sweden. Albert was also a main sponsor of some of the biggest children's races in the country at the time – and has been ever since.
After growing significantly with members in Sweden, Albert began to expand to further markets. The first step was to enter Norway and a few months later Albert was also available in Poland. The model proved to scale well outside Sweden as well, and 2020 ended as a strong year of growth.