History

The company is started

The founders' vision of democratizing learning is becoming a reality through the first math app that became the starting point. It is initially launched only towards the Swedish school market after hundreds of teachers and tens of thousands of students have been involved in the development phase.

International Expansion

After a strong growth journey in terms of members and after achieving a market-leading position in Sweden, Albert began to expand into more markets. The first step was to enter Norway and just a few months later Albert was also in Poland and Denmark. The model proved to work and scale well outside of Sweden as well, and 2020 ended as a strong year of growth.

Stock market listing

Further new European countries are launched in 2020 and the company continues its growth journey. In 2021, the company also took the next important step through an IPO on the Nasdaq First North Growth Market.

Our journey towards helping every child learn in their own way has only just begun. So fasten your seat belt and join us!

Acquires Jaramba

The acquisition of Jaramba is clearly growth oriented. Through this acquisition, we gain a completely new customer and product category while simultaneously building the learning platform both in breadth and depth. We are happy that the team behind Jaramba also continues to be committed to development and the group moving forward. All in all, we are convinced that we can get more families with children to open their eyes to Jaramba and are proud to be able to help even more children and families.

Acquires Sumdog , Strawbees , Holy Owly and Film & School


The group broadens its offer and business area vis-à-vis Schools (B2B) through the acquisitions of Strawbees and Film & Skola. Meanwhile, Holy joins Owly with one of France's most popular language apps for the Albert group and the group gains a strong position in France as well. Sumdog becomes the group's local brand for the UK school market.

Appoints new group management

After Albert's journey from a small math app to one of the leading Edtech groups in Europe, the board appoints Jonas Mårtensson and Anne-Louise Wirén as CEO and Vice CEO with effect from 1 September 2023. Both have previously worked in the group and possess the right skills in to lead the company towards both consolidating and growing its international position while ensuring a profitable growth strategy in the company's next phase.